Evergreen Hospitality
Evergreen Hospitality
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  • About Us
  • Our Services
  • Education
  • Evergreen Insights
  • Contact
  • Case Studies

About Us

At Evergreen Hospitality Consultancy, we are dedicated to transforming the hospitality industry through a blend of comprehensive education, expert business consultancy, and innovative solutions. Our mission is to equip both aspiring professionals and established businesses with the knowledge, skills, and strategies they need to excel.

Founded by seasoned professionals with a wealth of experience, Evergreen Hospitality Consultancy is built on a foundation of educational excellence, sustainable practices, and innovative strategies. We understand the dynamic nature of the hospitality industry and aim to provide services tailored to the unique needs of our clients.

Our consultancy offers a range of services designed to support and enhance every aspect of hospitality management:


  • Hospitality Management Education: Our courses cover essential topics, from the basics of hospitality management to the latest industry trends and innovations. We provide practical insights and real-world applications to ensure our students are well-prepared for their careers.
  • Hospitality Consultancy Services: We provide expert advice on operational efficiency, strategic planning, guest experience enhancement, financial management, and marketing and sales strategies. Our goal is to help hospitality businesses optimize their operations and achieve sustainable growth.
  • Sustainable Practices: We are committed to promoting eco-friendly solutions and sustainable practices within the hospitality industry. We advise our clients on implementing green practices and improving their environmental footprint.
  • Innovative Solutions: We help hospitality businesses stay ahead of the curve by integrating the latest technologies and developing unique guest experiences. Our innovative solutions enhance service delivery and ensure our clients remain competitive in a fast-evolving industry.


Evergreen Hospitality Consultancy is more than just a consultancy firm; we are a partner in your journey to achieving hospitality excellence. Whether you are looking to enhance your skills, optimize your operations, or innovate your services, we are here to support you every step of the way.


Join us and discover how we can help you achieve your goals and drive excellence in the hospitality industry.

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Our Founders

James Hallworth

James Hallworth

James Hallworth

James Hallworth is the Managing Director and Co-Founder of Evergreen Hospitality Consultancy, and an accomplished hospitality professional with nearly two decades of diverse experience. James began his career operationally within retail outlets, conference centers, and private members clubs, gaining invaluable hands-on experience in hospitality management.


Career Highlights:


  • Hotel Sales and PR: Worked with Mason Rose, representing multiple international luxury hotels to the UK market, honing his skills in hotel sales and public relations.
  • Corporate Sales Management: Held corporate sales management roles within Millennium Hotels & Resorts and The Doyle Collection, where he developed expertise in managing sales teams and driving business growth.
  • Consultancy and Launches: Played a key role in launching the Rogue City Hotel Group and consultancy firm Essential Hotel Management while working with property investor Henley Plc.
  • Boutique Hotels and FTSE 100 Companies: Accumulated extensive experience working with boutique hotels, representation agencies, business consultancies, and FTSE 100 companies.


Professional Affiliations and Recognitions:


  • Fellowships: Fellow of the Royal Society of Arts, the Royal Anthropological Institute, and the Royal Asiatic Society.
  • Memberships: Member of the Chartered Management Institute.
  • Qualifications: Holds an MBA, and professional certifications from the New York Institute of Finance, the University of Michigan, and the Chartered Institute of Marketing.
  • Industry Involvement: Executive board member of local tourist associations and co-owner of a successful award-winning coffee shop and café.
  • Awards: Hospitality Entrepreneur of the Year Finalist at the Food & Drink Heroes Awards 2022.


Advocacy and Community Engagement:


  • Charity Work: As an ambassador for Springboard UK, James passionately supports individuals facing barriers to employment in the hospitality sector.


Personal Endeavors:


  • Award-Winning Ventures: Co-owner of an award-winning licensed restaurant recommended in The Financial Times Best Independent Coffee Shops of the World 2022.

Contact James

Sophie Pottle

James Hallworth

James Hallworth

Sophie Pottle is the Co-Founder of Evergreen Hospitality Consultancy and a dynamic hospitality professional with a rich and diverse background. Initially starting her career as an artist, Sophie discovered her passion for hospitality, which has since driven her extensive experience and success within the industry.


Career Highlights:


  • Hospitality SME Experience: Gained front-of-house experience in restaurants, bars, and cafes, which provided her with a solid foundation in hospitality operations.
  • Culinary Journey: Embarked on a culinary journey across France and Switzerland while studying, enhancing her understanding of international hospitality standards.
  • Management and Expansion: Played a key role in the expansion of the Department of Coffee & Social Affairs, managing multiple sites across central London and showcasing her expertise in operations and management.
  • Entrepreneurship: Launched her own bistro cafe in 2014 at the age of 26, demonstrating her entrepreneurial spirit and ability to manage successful hospitality ventures.


Professional Affiliations and Recognitions:


  • Education: Graduate of the University of Gloucester and IPAC Design in Geneva, combining academic knowledge with practical industry experience.
  • International Roles: Held positions at the United Nations in Geneva, Sane Communications, and Blackbridge Communications in London, broadening her perspective and skills in global hospitality and communications.
  • Consultancy: Acted as a consultant with various start-ups in multiple sectors, from app-based platforms to large engineering firms, applying her expertise to diverse business environments.
  • Memberships: Member of the International Wine & Food Society and Fellow of the Royal Society of Arts, reflecting her dedication to the culinary arts and design excellence.
  • Awards: Hospitality Entrepreneur of the Year Finalist at the Food & Drink Heroes Awards 2022.


Advocacy and Community Engagement:


  • Charity Work: Ambassador for Springboard UK, passionately supporting employment and training initiatives within the hospitality, leisure, and tourism industries.


Personal Endeavors:


  • Design and Visual Communication: Extensive knowledge in design and visual communication, enhancing the aesthetic and functional aspects of hospitality environments

Contact Sophie

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