Case Studies

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Overview: The Glasshouse Restaurant is the food and beverage outlet concept for a new boutique hotel opening in Cambridge. The restaurant aims to offer a distinctive dining experience that complements the hotel’s brand and positioning.

Project Details: Evergreen Hospitality Consultancy was tasked with developing the initial branding concept and positioning matrix for The Glasshouse Restaurant. Our services included creating staffing guidelines and developing a menu that aligns with the brand’s vision and target market.

Results: The branding and positioning work we conducted laid a strong foundation for The Glasshouse Restaurant concept, ensuring it is well-prepared for its grand opening. Our comprehensive approach to branding, staffing, and menu development positioned The Glasshouse to be a standout feature among the restaurants in Cambridge.

Overview: The Cycologist is a themed coffeehouse and bar concept with the ambitious goal of launching its first site in Buckinghamshire and expanding to ten locations. The concept combines a love for cycling with a welcoming atmosphere for coffee and bar enthusiasts.

Project Details: Evergreen Hospitality Consultancy was tasked with developing the initial concept, creating a comprehensive business plan, and conducting a feasibility study. We also scouted for the ideal location, developed the menu, performed a full cost analysis, and handled the procurement of fixtures, fittings, and equipment. Additionally, we led the project’s graphic design requirements, ensuring a cohesive and appealing brand identity.

Results: We laid a strong foundation for The Cycologist successfull launch, setting the stage for future growth. Our comprehensive consultancy services provided a solid foundation for the business, from concept development to operational setup, ensuring a strong start for this unique coffeehouse and bar.

Overview: Tuck + Tonic is a collective of plant-based chefs, Ayurvedic health practitioners, and meditation coaches dedicated to enhancing health and creating memorable, nourishing experiences. Their passion for cooking and holistic wellness drives their mission to heal and nourish.

Project Details: In 2022, Evergreen Hospitality Consultancy partnered with Tuck + Tonic to launch their Pop-Up Spring Supper Clubs. Our role involved sourcing the perfect venue, negotiating and procuring necessary resources, and collaborating on menu development. Additionally, we devised and implemented effective social media strategies to promote the events and engage the target audience.

Results: The Pop-Up Spring Supper Clubs were a resounding success, attracting a wide audience and receiving positive feedback for the unique and health-focused dining experience. Our efforts in venue sourcing, procurement, menu development, and social media strategy were instrumental in bringing Tuck + Tonic’s vision to life.

Overview: Pieminister is a renowned pie-making business based in Bristol, known for its sustainable practices and award-winning range of pies. Their offerings include plant-based, gluten-free, meaty, and veggie options, catering to a diverse customer base that spans independent stockists, restaurants, and major retail outlets.

Project Details: Evergreen Hospitality Consultancy collaborated with Pieminister to launch a new stockist in Hertfordshire. Our involvement included organizing and hosting weekly Pie & Mash evenings, as well as providing private catering and event supplies.

Results: The new stockist launch in Hertfordshire was highly successful, expanding Pieminister’s reach and enhancing their brand presence. The weekly Pie & Mash evenings became a popular event, drawing in customers and boosting sales. Our collaboration ensured a seamless and impactful entry into the new market.

Overview: Perch & Co, co-owned by Evergreen Hospitality Consultancy's founders James Hallworth and Sophie Pottle, is a licensed cafe bistro established in 2014. Ideally located in the picturesque Hertfordshire, just a two-minute walk from the Metropolitan Underground tube line, Perch & Co has become a local favorite for its charming atmosphere and high-quality offerings.

Project Details: Evergreen Hospitality Consultancy provides comprehensive support for Perch & Co. Our ongoing involvement ensures that the cafe operates efficiently and maintains its reputation for excellence. We focus on developing the skills of the staff, implementing effective management practices, and enhancing the business’s administrative functions. Additionally, our targeted marketing efforts have helped to increase visibility and drive customer engagement.

Results: Perch & Co has received significant recognition for its exceptional service and offerings. The cafe was featured in the Financial Times "Best Independent Coffee Shops in the World 2022", and has garnered multiple awards. Through our dedicated support and strategic guidance, Perch & Co continues to thrive as a beloved community hub.